Marketing Communication Ecosystem for In-House Agencies

E-commerce, performance marketing, campaign management, and data consulting solution.

Marketing Communication Ecosystem for In-House Agencies

Formed in 2004, our client aimed to create and operate in-house agencies and ecosystems for brands. Their goal was to revolutionize marketing solutions by offering business partners and clients access to better, efficient, and cost-effective strategies. With the assistance of Jin Technologies Private Limited, our client was able to build a unique solution for brand empowerment. Key features of the project include comprehensive performance marketing management, organizational transformation facilitation, integrated campaign management, e-commerce management, and marketing and data consultancy services. 

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Event-Driven Architecture

Ensuring agility and scalability through modern architecture.

By using this approach, we integrated event-driven communication patterns across multiple services, including finance, media delivery, and HR systems. This integration enabled real-time responsiveness to the evolving needs of our client. The architecture not only ensures efficient processing of various systems, but also enhances adaptability. This provides our client with a competitive edge in the evolving digital market.

Project Features

Campaign Management

Offers real-time campaign insights, content management, and planning and task allocation.

Digital Asset Management

Supports digital asset management including organizing, storing, and retrieving digital albums and templates. 

CRM

Transforms e-commerce processes by optimizing online sale processes and website management.

Digital Advertising

Allows planning and execution of advertising campaigns across various digital platforms.

HR System

Allows management of HR processes including adding team members and job categories.  

Budget Management

Offers allocation, monitoring, and optimization of campaign budget to ensure efficient spending.